Profile in ethical leadership

Overview of President Bush’s actions George Bush was the most vocal promoter of military acts against Iraq thus spearheading its invasion. His actions prior and during this affront highlight his intentions to engage in war. Subsequently, Bush sought permission to engage in war through congress. Bush coerced states aligned to NATO to join the incursion. Bush lied on several occasions with respect to the actual state of affairs when put to task by regulatory authorities at an internal level (CNN, 2010). Bush misinterpreted preliminary report indicating the likely presence of such weapons. Bush believed he was restoring America’s supremacy. Current issues prior to the War against Iraq Bush initiated the war in order to make a statement about Americas might as a superpower after the radical attacks on 9/11. His desire to prove America’s supremacy was his main undoing. This is because it forced him into a series of erroneous judgments. These strategies eventually le d to the unnecessary invasion of Iraq, which cost the country billions of dollars and lives of industrious service men. The most regrettable aftermath of this occurrence was the death of millions of civilians while others lost their homes (Chauhan, 2003).Advertising We will write a custom research paper sample on Profile in ethical leadership specifically for you for only $16.05 $11/page Learn More It is noteworthy that America participated actively in the crusade against terrorism. Moreover, it joined efforts with Israel to fight perpetrators of the heinous act. It is noteworthy that most of these perpetrators hailed from the Arab world. In addition, these attacks have prompted many heads of state to invest in fortification mechanisms for their countries. This is in a bid to minimize threats since such attacks might occur in the future. Consequently, several states established a tribunal to investigate the availability and circulation of illegal weapon ry of mass obliteration. This team had the responsibility of establishing the most probable locations, which could house terrorists (Mahnken, 2007). President Bush, who persuaded America’s allies to join the warfare against Iraq, quickly took up a preliminary report that indicated the likely presence of lethal weapons in Iraq. This depicts poor judgment, since a leader in his position ought to have exercised patience and waited for the conclusion of investigation on the matter. This is prior to adopting conclusive results. In addition, he should have adjusted the military calendar and scrutinized the reports. This is because most of the mentioned sites lacked credible weapons that posed a danger to humanity (Chauhan, 2003). Perceived motivation of President Bush Several reasons influenced President Bush’s decision to authorize the attack on Iraq. He based this action on claims that armaments of mass annihilation and other illegal artillery were present in Iraq. It is n oteworthy that such allegations are unsubstantiated to date. Since Saddam opted not to cooperate with the Bush administration, the latter used his authority to overthrow him forcefully and assume control of the nation and its vast resources. Bush further claimed that his Iraqi counterpart exuded dictatorial tendencies. This technique of leadership is different from the democratic system evident in the country and other western nations. Fears of Saddam’s widespread influence among regional states also influenced his resolution to attack Iraq. He propagated his imperialist habits by indicating that he was transferring democracy to suppressed people in the gulf nation.Advertising Looking for research paper on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More It goes without question that President Bush was out to restore America’s deflated pride, especially after its vulnerabilities were evident in the radical affronts ca rried out within it by terrorist groups. His poor judgment is further evident when he chooses to focus on sentiments, as opposed to the rationale and facts (Middle East Online, 2010). He disregarded the advice of experts, who clearly pointed out the absence of illegal weapons as exemplified in previous intelligence briefs. Impact of his actions on America and its citizens His actions have placed the populace at a precarious position due to increased threat of attack from rebel groups. This is because America’s attack on Iraq provoked these groups; hence, they want to revenge. Additionally, the war caused harm to innocent civilians. Most importantly, the Islam religion often viewed such attacks as a means of revenge. Consequently, their faith allows such actions. After the war, America’s popularity reduced drastically. This is because other groups still believe that it is extremely aggressive; furthermore, it holds little regard for humanity and the rights of other pers ons. Its foreign policy has been subject to ridicule on several occasions. Its enemies successfully portray it as a nation of intolerant and self-seeking persons. Consequently, most of its nationals are subjects of suspicion. This is without assessing the nobility of their intentions (Profita, 2007). However, this is not fair since one cannot judge the entire American society basing on the actions of Bush. Most importantly, these attacks weakened the economies of both nations. It is noteworthy that the latest financial crisis is a resultant attribute of this war. This is because the defense budget increased tremendously, thus affecting other sectors of the economy. This had a negative influence on the economy; furthermore, the unsustainable projects bore fewer returns. This implied that minimal finances were recovered, hence deficits in the American budget. References Chauhan, S. (2003). War on Iraq. New Delhi: S.B NANGIA, A.P.H Publishing Corporation. CNN. (2010). Timeline: Major e vents in Iraq since the start of the war. Retrieved from: http://edition.cnn.com/2010/WORLD/meast/03/19/timeline.iraq/index.htmlAdvertising We will write a custom research paper sample on Profile in ethical leadership specifically for you for only $16.05 $11/page Learn More Mahnken, T. (2007). War in Iraq: planning and execution. New York, NY: Routledge Publishers. Middle East online. (2010). Blix accuses Bush, Blair of ‘poor judgment’. Retrieved from: https://middle-east-online.com/en Profita, H. (2007). Bush’s Iraq Plan Collapses. CBS News. Retrieved from: https://www.cbsnews.com/news/bushs-iraq-plan-collapses/ This research paper on Profile in ethical leadership was written and submitted by user Cruz U. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Music Appreciation ch. 35-41 Essays

Music Appreciation ch. 35-41 Essays Music Appreciation ch. 35-41 Paper Music Appreciation ch. 35-41 Paper Essay Topic: Poetry Which of the following choral genres was NOT developed during the Baroque? part song A musical setting of the Mass for the Dead is called: a Requiem Oratorios primarily drew their stories from: the Bible Mozarts Requiem was: his last work, incomplete at his death Who completed Mozarts Requiem? Sà ¼ssmayr The Dies irae text from the Requiem Mass describes: Judgement Day Which of the following correctly describes the musical forces for Mozarts Requiem? winds, brass, strings, timpani, choir, and four soloists The ________ accompanies the baritone voice in the Tuba mirum section of Mozarts Requiem. trombone Which of the following best describes the mood of the Dies irae from Mozarts Requiem? fearful and then wondering The text of Mozarts Requiem is sung in: Latin The German term for the art song is: Lied A song whose text is a short lyric poem in German with piano accompaniment is called a: Lied _______ was NOT an important composer of nineteenth-century Lieder. Heinrich Heine Which of the following was NOT a typical theme of Romantic poetry? praise of the Virgin Mary The favorite subjects of the Romantic poets were: love, longing, and nature A group of Lieder unified by a narrative thread or by a descriptive or expressive theme is called a(n): song cycle A song form in which the same melody is repeated for every stanza of text is called: strophic A song that is composed from beginning to end without repetition of whole sections is called: through composed A song form in which the main melody is repeated for two or three stanzas but introduces new or significantly varied material when the text requires it is called: modified strophic Schubert was born in: Vienna Schubert and his friends organized evening gatherings of artists, writers, and musicians, called: Schubertiads Schubert lived a tragically short life but was a remarkably prolific composer of: Lieder, chamber music, piano music (all of the above) In which genre was Schubert NOT indebted to Classical traditions? Lied Approximately how many songs did Schubert compose? more than 600 Schubert wrote several song cycles, including: Winters Journey Schuberts song Elfking is a setting of a ballad written by: Geothe Schuberts Lied Elfking is in ________ form. through-composed Which of the following is true of Schuberts Elfking? It is the masterpiece of his youth, It is based on a legend that whoever is touched by the king of the elves must die, It presents four characters who are differentiated in the music (all of the above) In Schuberts Elfking, the obsessive triplet rhythm of the piano accompaniment represents: the galloping of the horse Which musical devices does Schubert use to portray the childs terror in Elfking? high range and dissonance The composer who founded the New Journal of Music was: Robert Schumann Robert Schumanns wife, Clara, was: the daughter of his piano teacher, one of the foremost pianists of her day, the inspiration for A Poets Love (all of the above) Robert Schumann ended his career and life: in an asylum, the result of a mental illness Robert Schumanns A Poets Love is a: song cycle Robert Schumanns A Poets Love is set to texts by: Heinrich Heine Which of the following does NOT describe Schumanns A Poets Love? it tells a detailed story of a lost love Schumanns In the lovely month of May is from which song cycle? A Poets Love What is the form of In the lovely month of May? strophic Which of the following does NOT describe Schumanns In the lovely month of May? it ends with harmonic resolution Which of the following does NOT describe American popular music of the nineteenth century? the composers were always well known Which of the following describes music in America during the early nineteenth century? music was largely imported through Europe What is vernacular music? popular songs sung in a countrys native language What nationality was Stephen Foster? American Which nineteenth-century American composer is best remembered for his parlor songs and minstrel show tunes? Stephen Foster Which of the following best describes minstrelsy? shows that featured performers in blackface Stephen Foster composed all of the following songs EXCEPT: When Johnny Comes Marching Home Jeanie with the Light Brown Hair is: a parlor song The form of Fosters Jeanie with the Light Brown Hair is: strophic Fosters Jeanie with the Light Brown Hair is based on a poem by: Foster himself The most important keyboard instrument of the Romantic period was the: piano Which of the following does NOT characterize the piano? it is capable of only one dynamic level Which of the following instruments is capable of playing both melody and harmony? piano Which of the following was NOT a technical improvement to the nineteenth-century piano? a second keyboard was added The short, lyric piano piece is the instrumental equivalent of: the song During the nineteenth century, Prelude, Impromptu, and Intermezzo were common titles for: character pieces Nineteenth-century composers of the short, lyric piano piece included: Johannes Brahms, Frà ©dà ©ric Chopin, Robert Schumann (all of the above) Chopin is credited with developing the: modern piano style Which nineteenth-century composers entire output centered around the piano? Chopin Chopin spent his early years in: Poland Chopin spent most of his productive life in: Paris With which famous novelist did Chopin become romantically involved? George Sand Chopin composed works in all of the following genres EXCEPT the: symphony Which of the following does NOT characterize the music of Chopin? reserved emotions What is the origin of the mazurka? a Polish peasant dance Which of the following does NOT characterize Chopins Mazurka in B-flat Minor, Op. 24, No. 4? simple A-B-A form In connection with Chopins music, the term rubato means that the performer should: take liberties with the tempo Which composer is known as the poet of the piano? Frà ©dà ©ric Chopin Which of the following best describes the role of women in nineteenth-century music? the piano provided women with a socially acceptable performance outfit Which of the following was a noted woman composer of the Romantic era? Clara Schumann Which of the following women organized salons featuring music by her brother? Fanny Mendelssohn Hensel Fanny Mendelssohn Hensel was discouraged from pursuing a career as a composer because: she was a woman Fanny Mendelssohn Hensels output is dominated by: Lieder and piano music Which of the following composed the piano cycle The Year? Fanny Mendelssohn Hensel Fanny Mendelssohn Hensel wrote her cycle The Year for: piano The manuscript for Fanny Mendelssohn Hensels September: At the River, from The Year, has poetic lines by: Johann Wolfgang von Geothe Fanny Mendelssohn Hensels September: At the River, from The Year, is in ________ form. A-B-A How does Fanny Mendelssohn Hensels The Year reach a level of achievement beyond that of her brother Felix? it is a large-scale work unified by musical and extramusical links In which country was Franz Liszt born? Hungary Which composer is generally considered the greatest pianist and showman of the Romantic era? Liszt Liszt was inspired by the virtuoso violinist: Paganini Which of the following was the first internationally acclaimed American composer of classical music? Louis Moreau Gottschalk Louis Moreau Gottschalk was born in: New Orleans Louis Moreau Gottschalk is best known for his ________. solo piano music Which of the following statements about Louis Moreau Gottschalk is NOT true? he spent most of his creative life in Europe Louis Moreau Gottschalk based many of his works on: South American and Caribbean songs Which of the following does NOT characterize Gottschalks The Banjo? limited range The familiar tune quoted near the end of Gottschalks work The Banjo is: Camptown Races Instrumental music endowed with literary, philosophical, or pictorial associations is called: program music Which of the following compositions is LEAST likely to be an example of program music? string quartet in B-flat major Music composed without literary or pictorial meanings is called absolute music A multimovement, programmatic work for orchestra is called a: program symphony Which of the following composers is considered the first great exponent of musical Romanticism in France? Berlioz Hector Berlioz was born and spent most of his career in: France Which of the following is NOT characteristic of the music of Berlioz? as is typical of French music, emotions are restrained Which of the following is NOT a work by Berlioz? Italian Symphony Berliozs Symphonie fantastique is an example of a: program symphony How many movements are in Berliozs Symphonie fantastique? five Which of the following inspired Berliozs Symphonie fantastique? the actress Harriet Smithson Which of the following is NOT true of Berliozs Symphonie fantastique? the program deals entirely with nature In Berliozs Symphonie fantastique, the idà ©e fixe: symbolizes the beloved, recurs as required by the literary program, unifies the five movements, which are diverse in character and mood (all of the above) In Berliozs Symphonie fantastique, what is the idà ©e fixe? the basic theme of the symphony, heard in the march movement The technique of altering a theme to give it a different character is often called: thematic transformation Which of the following does NOT characterize the March to the Scaffold from Berliozs Symphonie fantastique? dominance of the string instruments The Dies irae is: a chant from the Mass for the Dead The piano manufacturer in New York that made major improvements to the instrument was: Steinway Through which innovation did Theobald Boehm improve musical instruments? key mechanism for woodwinds What new instrument was developed in the nineteenth century? saxophone

Preperation of an evidence based clincal guideline informed by critque Thesis

Preperation of an evidence based clincal guideline informed by critque of relevent evidence - Thesis Example This review considered three types of studies, namely the randomized control trial, a systematic review and a qualitative study. It emerged that, water immersion presented a reduced need for the use of analgesia during labor. Moreover, women felt more confident and in control of the birth process when water immersion was used. However, one of the studies highlighted that there was a higher risk of infection when water immersion was used. The three studies considered in the review presented evidence that water immersion had the potential to reduce the use of analgesia during the first two stages of labor. However, it also highlighted that failure to take precautions regarding the safety of the water may lead to infections in the unborn baby. Evidently, further research concerning this issue is needed. This review considers three different types of studies in a bid to gain the evidence of the potential benefits of using water immersion during the first two stages of labor. A close analysis of the results from each study reveals that water immersion may serve to reduce the pain experienced during labor and hence eliminate the need for spinal analgesia that is normally given to women in labor. Even when there is a need for analgesia, the studies reveal that it is usually limited when using water immersion. There is a need for advanced research in this sector because the available evidence does not give conclusive findings on the rate of infection during water immersion. In the 21st century, water birth has become one of the choices that women make regarding their preferred methods of delivery. There has been an increasing controversy regarding the potential benefits of water birth as well as the new challenges it may pose. This necessitates the presence of a clinical guideline that highlights the critical issues related to water birth (da Silva, de Oliveira, & Nobre, 2009). Notably, it has

Strategic implementation plan for Apple Inc Research Paper

Strategic implementation plan for Apple Inc - Research Paper Example This research will begin with the statement that the strategy implementation is a fundamental task in turning the mission and vision of a company into reality. The implementation process of a strategy encompasses a series of actions and tasks which ultimately established the intended change within the organization. However, in order to successfully implement a plan, the resources required as well as the time frame required need to be identified appropriately. Apart from the identification of resources and time, it is also important to define or set a parameter on the basis of which the implementation process will be monitored. Apple is arguably one of the most flourishing companies of the world and has one of the most noteworthy brand names of the modern era. The new product launch of the company is an awaited event across the globe and customers have high anticipations from the products of the company. Furthermore, the financial performance of the company is also exemplary. However, the success of the company can be attributed to two main factors; the presence of innovation in every division the company and the visionary leadership of Steve Jobs. The company headquartered at California, USA operates in almost every part of the world. As of 2013, the company had 408 retail outlets spread across 14 countries of the world. The competitors of the company are Samsung, LG, Nokia, Panasonic and Sharp to name a few. The company targets only higher income group and as a result of that, the market size of the company is limited.... It is believed that the company will be able to tap that segment of consumers in the market who give high priority to the after sales service of a product (Binder & Witt, 2011). As mentioned earlier the company has been losing significant sales volume due to poor after sales service. Therefore in order to get rid of this, the company proposes to develop an online service platform where the products will be serviced. In this platform, any kind of software related issues will be resolved by the company itself and the user do not have to physically visit the store or service centre. The users need to connect their phone to the network and need to give the access of the phone. The service engineers on the other side will gain control of the phone through remote access and will be able to make the necessary modifications and restorations. However development and implementation plan is a complex task and requires time and resources. Functional Tactics The functional tactics undertaken by a company plays a critical role in the implementation process of a strategy. The first and foremost concern pertaining to the implementation process of any strategy in the organization is to convert the current strategies into actions throughout the entire organization. The functional tactics in this context is principally responsible for identifying the specific and immediate action that the company must take so as to ensure proper implementation of the business strategy. In this context, the objectives of the company are to implement an online service platform and in order to implement it the following are the financial tactics or the immediate action that the company needs to take. The first task and

What Should You Do If Someone Have Been Abused Essay Example for Free

What Should You Do If Someone Have Been Abused Essay If a person does not tell you but you suspect that they are being abused, you need to tell your manager You may want to talk to the person before you contact the relevent authorities. If you do this, bring the subject up sensitively by letting the person know that you are concerned about them and want to support them. Listen to them without being impatient or critical of them or their actions. Letting them talk and share their concerns is very important as it helps them to break the silence and know that they are not on their own. Getting involved does not mean that you have to solve the situation. It can be very difficult supporting someone who is being abused as they may not make the decisions that you think they should. It is important that they make the decisions, not you or anyone else, unless the person does not have the mental capacity to do so, in which case you must act in their best interests. Your support will be important to them as they may have very little confidence and poor self esteem as a result of the abuse. Do not put yourself at risk. Always contact the appropriate person if you are concerned for the person’s immediate safety or if they in immediate danger but you are concerned about them. What should you do if an individual tells you they have been abused? When abuse has taken place you should stay calm and remain none judgmental. Put your own feelings aside and try and not communicate shock, disgust embarrassment or disbelief. You should also be supportive and stay close to the alleged victim immediately after the disclosure to provide some sense of physical security. Assure the individual that they did the rite thing by telling you about what happened. Never tell the alleged victim that you do believe them and ensure the individuals safety. Ensure that the alleged abuser does not have access to the victim and assure the victim will stand by them in the process of getting help. Further more you should seek privacy if possible so the individual is protected from disclosing in public and listen closely if the victim wants to talk but do not ask questions beyond  what is necessary to protect the victim and preserve evidence. You should report this to a senior or manager as soon as you have finished talking and made sure the victim is safe so that the nesscery action can be taken. National policies How to ensure abuse evidence is kept safe. Evidence of abuse must be stored carefully to maintain the quality and integrity of the samples either in a locked room were only certain people have access to if on the computer it must be password locked if hand written it needs to be in a lockable cabinet any Clothing must be stored in an airtight manner. Photographs, as evidence should be printed on archival quality paper and locked away in a safe place. Always remember to sign and date your notes and any other records you have made. Medical professionals such as GP, AE staff, nurses, doctors: they can examine, diagnose treat, they can record this can include photographic evidence. Social Services dept would carry out an assessment of needs, this would include any unpaid carer of individual. Safeguarding Team Police to investigate/prosecute, to work with other agencies, to provide support to victims, to raise awareness of crimes, crime prevention. Care Quality Commission to regulate inspect care providers. CRB, to check an individuals past to see if they have any criminal convictions.

The Downfall Of The Middle Ages :: essays research papers

The Downfall of the Middle Ages There were many reasons for the downfall for the Middle Ages, but the most crucial ones were the decline of the feudal system, and the declination of the Church's power over the nation-states. In feudal society, everyone had a definite place and a definite role, with the power resting in the hands of the local lords (instead of a central government). The lords, or nobles, lost power after the Crusades, when the Europeans came into contact with the more advanced civilizations of the Byzantine Empire and the Muslims. That spurred the growth of trade, which in turn gave rise to a money system. The money system in turn caused the birth of a middle class, which didn't fit anywhere into the feudal system. It was made up of the serfs and peasants that left the feudal system in search of making money in trade. For the middle class, the king granted Charters, made a uniform law, started banking, offered protection, and expanded territory. In return, the middle class payed taxes to the king. While t his money economy grew, the feudal lords were put into an economic squeeze. As one may see, that didn't leave much of a place for the nobles, who were rapidly losing power. Another thing that contributed to their loss of power was the enforcement of Common Law, which applied throughout the kingdom.   Ã‚  Ã‚  Ã‚  Ã‚  The effects of the Hundred Years' War hastened the decline of the feudal system. The use of the longbow and firearms made the feudal methods of fighting obsolete. Monarchs replaced feudal soldiers with national armies made up of hired soldiers. Finally, threats to the monarchy decreased as a result of the large number of nobles killed in the war.   Ã‚  Ã‚  Ã‚  Ã‚  Another major factor that contributed to the end of the Middle Ages was the declination of the Church's power over the nation-states. Conflicts between the papacy and the monarchy over political matters resulted people losing faith in the Church. Events like the Babylonian Captivity and the Great Schism further weakened the Church's influence over the peole. Aside from that, people were disgusted at the actions of the corrupt church officials. They would charge the people money for all church services, and they also allowed church positions to be bought. The princely lifestyle of the clergy further eroded regard for the church. While some still believed that religion held all the answers, others were beginning to put faith into reason and science. The uncertainty of the existance of God made people question the Church. Perhaps one of the most vital blows to the Church was the printing of the Bible in the

Business cards Essay

With business cards, people could keep them in their wallet or pocket, as they are small and light to carry around. Also, people keep them around their house just in case they need to contact a certain business and people do look at business cards to see what the business is promoting and looking to see if they need it. Posters Posters are a great way to catch someone’s eye as they are, bold, bright and in your face all the time. You can’t ignore posters as they are really big and your eyes just get a hold of the image and stares at it and you are attracted to it because of the vibrant colours. If Errol uses posters than he would get a wide audience, as many people would pass the poster whilst they are driving walking etc. With posters they are also a great way of promoting his business as they are outside with a wide audience. Web Page There is such a wide audience on the Internet, so with a web page on the Yellow Pages or Thomson Local site, there is a guarantee that lots of people would be browsing those sites in search of a service. With the web sites they are much easily organised and categorised so it would be very easy to locate something you may need and very fast. They even do it by area and business names as well so the searching is much faster and easier. I have got evidence of different marketing media’s of secondary research in the back of the coursework (appendices); there it will show the different types of ways you can advertise. Here I am going to write why I chose these pictures as evidence. Yellow Pages Pictures 1, 2 and 4 are from the Yellow Pages and in these pictures you can see how the person had laid out to advertise their business. Picture 1 the writing stands out as it’s blue and the background is white, but with picture 2 these people didn’t want to spend as much money on advertising so they kept it plain and simple and unfortunately with this advertising it is not going to catch anyone’s eye so they won’t get as much customers as picture 1 and 4 would get. Pictures 1 and 4 stand out much more, even though they are still small, they are so much bigger than picture 2. Thomson Local Pictures 3 and 5 are from the Thomson Local book. Picture 3 is quite representable as there are a variety of colours, but not so much colours so it keeps it subtle and calm looking and it doesn’t look overdone. The writing is also quite clear on it even though the ad seems to look quite small. But, picture 5 is huge; this stands out on its page and catches the reader’s eye to that ad straight away. The orange background helps it as it’s so bright, you can’t take you eyes off it, as it’s so attractive. Picture 5 also has a lot of information about the business, they have more information than picture 3 but you wouldn’t need that much information so that amount of information for both the pictures is just fine. The Leader Picture 6 is from the local Leader newspaper and this ad is quite good as it’s quite big and bold. There are only two colours but the reader’s eye is still wedged into looking at the advert. This ad has all the information you would want to know about the garage and the phone number is very bright so you wouldn’t need to squint to read it and all the writing is clear and is understandable and easy to read. Web Page Pictures 7 and 9 are both web pages. Picture 7 is from yell. com and picture 9 is from thomsonlocal. com. By doing web pages the customer can easily find what he/she is looking for as the searching is quick and easy, as everything is organised and categorised. It is very easy to find what you are looking for and it’s very sufficient, so if you lost the book of each of these sites than all you have to do is go to the web site and find what you are looking for there. These web sites have all the details you need to know about the business and it has ways that you can contact the business to. Business Cards Picture 8 is a business card and these are great to use, as they are small and easy to carry and people can keep it in their wallet and you can have all the information you need on them about your business. I chose this business card as the number is very big and takes up nearly the whole card and the name of the company comes next so people have a rough idea about what the business does. This business card is just right as it has just the right amount of information on it like a web site, phone number, companies name and as it’s double sided, there is more information on the back about the prices they charge. Posters Picture 10 is a poster about a motor garage. I think that the poster is very simple, it’s also very eye catching but it doesn’t have that much information on it. This poster doesn’t have as much information on it than it should have, but that’s ok in a way, as you wouldn’t want to squash everything up in one tiny poster. The colours are daring as they all just stand out and as the picture is animated it looks quite fun in a way as it looks interesting to look at. But there is no phone number or address to locate the business or get in touch with them. Leaflets Picture 11 is a leaflet’s front cover. As we can see it doesn’t give as much information away but that’s probably in the inside of the leaflet. The colours are again bright and a clever use of colours like a dark colour and a bright one so each colour makes each other one stand out. The title could also be quite catchy, as people wouldn’t want to get ripped off by a garage so they will look at this leaflet so they get a better deal; this title is a way people could save money. For each of the media stated which is appropriate to Errol, I am going to analyse it and say the advantages and disadvantages of it. Local Newspapers Advertising in local newspapers is great as the newspaper is free and everyone has one. So if Errol were to advertise in a local newspaper like The Leader than, loads of people in that catchment area would know about him and the word can spread around quick as everyone reads the newspapers. It costs about i 200 per week to advertise in the local newspapers, but if it was a regualr advertisement than it would get 20% discount off a week. On the other hand, in newspapers, people mainly look at the articles not the adverts so they tend to ignore them and newspapers get recycled and throw away so they won’t get looked at again. Newspaper adverts don’t get much attention and businesses don’t get helped by these adverts, so if you were to have an ad in the paper then it should stand out a lot and the reader should want to look at the ad. Radio Stations If Errol were to get an advert on the radio than it’s very likely that loads of people would be listening to the advert and it’s also very likely that people in the area if his business would be listening too. With the radio, there is a wide audience and adverts on the radio are more effective than adverts on the TV as you can change the channel, but with the radio people aren’t as bothered with the adverts because if they are driving they can’t mess about with the radio. If there is an advert on the radio than people like to paint a picture in their head about the advert, consequently making it more successful. The cost of advertising on the radio can be quite expensive and I have the figures of how much it would cost roughly: A simple advertisement for a small station will usually cost i 200-i 300. London stations and Digital Stations can cost up to ten times that. The price includes: script writing, audio production, actors to voice the ads, music (if used) and special effects (if used). All of this has to be licensed for broadcast for 12 months from the first time it’s played. Aim to spend at least 10% of your budget on the creative – for example†¦ A i 2,500 campaign on a small station over four weeks will probably run with one piece of creative which might cost you i250.   A i 25,000 campaign over a year will likely need a few different advertisements. At this level of investment, a jingle or audio identifier would be useful so listeners start to recognise your ads as soon as they hear them. A i 250,000 campaign over a year might be worth licensing a famous song for i 25,000 so your company really stands out. But listeners may not pay attention to the adverts and if Errol was to get an advert on radio than it will cost him a lot of money and as he’s just started the business it could lead him into bankruptcy. Sometimes motor garage ads on the radio aren’t as effective as people don’t pay attention to what the people are saying and they think that it’s boring. Directories Yellow Pages The Yellow Pages is a great place to promote your business, as the Yellow Pages is widely known, loads of people trust it more and as it comes free to your doorstep, every household has one. The Yellow Pages is also great as it has target areas so no one will be complaining about going too far to get a service as it’s all very near to them. Plus, it’s free to advertise in the Yellow Pages book, which displays your business name, address and telephone number under a single classification heading of your choice. However, the disadvantages of the big yellow book is that it’s heavy to carry and people wouldn’t want to be carrying that book around with them trying to find a suitable service and as there are millions of other ads, you are all competing and if your ad doesn’t stand out as much as the others or doesn’t sound very appealing than you will be losing customers as they will be going onto another business of the same service. So if Errol was to advertise in the Yellow Pages than he should make sure that his ad stands out the most on the page and that it looks appealing and trustworthy and to have the right information, like the information the customer would want to know not something they wouldn’t.